“All-Inclusive Pricing” Now In Effect for Tickets at Red Rocks Amphitheatre, Other City Venues; New Law Also Targets Fake Venue Websites

Ticket buyers for shows at Red Rocks Amphitheatre, the Denver Performing Arts Complex and other City-operated venues will see what appears to be a higher ticket price starting this week, but the number is actually a total price that now includes all applicable taxes and fees.

 

The all-inclusive pricing is in effect as part of a package of ticketing-related legislation, HB 24-1378, passed by the Colorado legislature.  Governor Jared Polis last month signed the bill at a ceremony held at Red Rocks Amphitheatre. Previously, tickets could be sold with fees and taxes added at checkout. Venues owned and operated by the City, under supervision of Denver Arts & Venues, include the Colorado Convention Center and Bellco Theater, Denver Coliseum, Denver Performing Arts Complex, McNichols Civic Center Building and Red Rocks Amphitheatre.

 

“This is a win for event and concertgoers in Colorado,” said Brian Kitts, Denver Arts & Venues spokesman. “The all-in pricing prevents surprises during the check-out process and the legislation also starts to tackle behavior by unscrupulous re-sellers.”

 

In addition to mandating a single price viewable by purchasers, the legislation also prohibits “speculative sales,” – the practice of advertising tickets that haven’t yet been purchased by a reseller but still are listed on a secondary market site – and allows venues a legal remedy for fighting copycat websites.

 

“Red Rocks is one of the most famous venues in the world and bad players have long duped fans by setting up lookalike sites,” Kitts said. “That activity is now against Colorado law, and venues now have a legal mechanism to clean that up. The best advice is always to buy from the venue’s verified ticketer and not take a chance, but at least venues and fans have a way to fight back.”